What an AI sales agent actually does (and the two jobs it hands back to you)
An AI sales agent automates three of the five jobs in outbound: finding, qualifying and drafting. Here is what it does with the other two, and where it fails.
Read itThe Revtive blog
Field notes
How to get your first customers when nobody has heard of you yet. Written from what actually works, not from what sounds good in a deck.
SEO vs AEO vs GEO: three different endings to the same query
SEO competes for the click, AEO for the extracted answer, GEO to be a source the model reads. Here is what each one changes about the work, and what does not.
Read itThe follow-up email after no response (and the four that actually add something)
Most follow-ups repeat the same request in a politer font. Here are four that carry new information, with samples, timing, and the rule for when to stop.
Read itIdeal customer profile: the definition, and a template that survives contact
An ICP is a filter you run against a list, not a demographic form. The definition, how it differs from a persona, and a template with the signal axis most omit.
Read itThe evidence test: how to tell a real lead from a plausible one
Most lead lists are confident guesses. One question separates a prospect worth contacting from a row in a spreadsheet: what did you actually see?
Read itHow to find where your buyers actually talk
Your customers are already discussing your problem somewhere public. Here is how to find those venues, read their rules, and show up without getting removed.
Read itWhy your cold email gets ignored (and what actually gets a reply)
Most cold email fails for one reason: it could have gone to anybody. Here is the test that separates a message that gets a reply from one that gets deleted.
Read itOr let the agents do it
Revtive finds the venues, reads their rules, and drafts the posts and replies for you to approve. Free to start.
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