The Revtive blog
How to get your first customers when nobody has heard of you yet. Written from what actually works, not from what sounds good in a deck.
Prospecting7 min read
BANT stands for budget, authority, need and timing. What each letter really asks, questions that get honest answers, and the good deals BANT turns away.
Read articleOutreach ·
Email warmup is one lever and not the biggest. What decides inbox placement, in order of weight, plus the ramp schedule for a new sending domain.
Prospecting ·
MQL meaning: a lead marketing rates as likely to buy. An SQL is one sales has confirmed. Definitions, examples of each, a side-by-side table and handoff rules.
Outreach ·
40 sales and cold email subject lines sorted by what they promise, plus follow-up subject lines, and why open rate stopped being a fair way to judge them.
Prospecting ·
BANT stands for budget, authority, need and timing. What each letter really asks, questions that get honest answers, and the good deals BANT turns away.
Outreach ·
Email warmup is one lever and not the biggest. What decides inbox placement, in order of weight, plus the ramp schedule for a new sending domain.
Prospecting ·
MQL meaning: a lead marketing rates as likely to buy. An SQL is one sales has confirmed. Definitions, examples of each, a side-by-side table and handoff rules.
Outreach ·
40 sales and cold email subject lines sorted by what they promise, plus follow-up subject lines, and why open rate stopped being a fair way to judge them.
Strategy ·
Founder-led sales works because of things that do not transfer to a hire. Here is what does transfer, what does not, and the document to write before you hire.
Prospecting ·
How to find clients as a freelancer, agency or small business: the people asking for what you sell this week come first, then referrals, then outreach.
Strategy ·
12 elevator pitch examples for students, job interviews, career fairs, networking, founders and sales, all built on one four-part template you can fill in.
Outreach ·
The follow-up email after a sales call gets forwarded to someone who wasn't on it. Eight templates written for that reader, from voicemail to proposal.
Outreach ·
Spintax generates thousands of unique-looking emails from one expression. Here is the syntax, what it was for, and why varying the words changed nothing.
Strategy ·
24 value proposition examples, including 12 real homepage headlines from Stripe, Ramp, Vanta and others, graded on one test. Plus a template you can fill in.
Prospecting ·
BANT and MEDDIC qualify leads you are already talking to. This is the version for leads who have never heard of you, run cheapest gate first.
Outreach ·
Six cold email examples with the openers graded, the rewrites shown, and the one test that separates a message from a mail merge. No templates to copy.
Strategy ·
Most go-to-market templates are a thirty-slide deck for a company with a marketing team. This is one page, five boxes, and the order you have to fill them in.
AI agents ·
An AI SDR automates the reading and drafting parts of outbound sales development. What the term means, how it differs from an SDR and a BDR, and where it stops.
Prospecting ·
Most intent data is a guess about a company dressed up as a signal about a person. How to tell the two apart, and the four signals worth building a week around.
Outreach ·
A cold email template that only changes the first name is one email sent two hundred times. Four structures that change the argument instead, with examples.
Prospecting ·
Prospecting is deciding who is worth contacting, before you contact anyone. The sales definition, how it differs from lead generation, and where the time goes.
Strategy ·
Most competitive analysis templates are an empty grid of adjectives. Here is one where every row has an answer you can paste a link to, plus a worked example.
AI agents ·
Every AI SDR tools listicle is written by a vendor that ranks itself first. Here are the five questions that decide whether one works, and how to test them.
Strategy ·
Positioning statement examples run through one test: swap in a competitor's name. Most survive it, which is the problem. Here is what a position reads like.
AI agents ·
An AI sales agent automates three of the five jobs in outbound: finding, qualifying and drafting. Here is what it does with the other two, and where it fails.
Search ·
SEO competes for the click, AEO for the extracted answer, GEO to be a source the model reads. Here is what each one changes about the work, and what does not.
Outreach ·
10 follow-up email samples for when nobody replies: after a cold email, a proposal, a meeting request, an intro or a request. With timing, and when to stop.
Prospecting ·
An ICP is a filter you run against a list, not a demographic form. The definition, how it differs from a persona, and a template with the signal axis most omit.
Prospecting ·
Most lead lists are confident guesses. One question separates a prospect worth contacting from a row in a spreadsheet: what did you actually see?
Demand generation ·
Your customers are already discussing your problem somewhere public. Here is how to find those venues, read their rules, and show up without getting removed.
Outreach ·
Most cold email fails for one reason: it could have gone to anybody. Here is the test that separates a message that gets a reply from one that gets deleted.
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